UGC Marketing
The Psychology Behind Reaction Video Ads
Reaction videos work because of open loops, mirror neurons, and pattern interrupts — not luck.
9 min read
Open loops
A shocked face creates an unanswered question: 'What did they see?' The viewer must keep watching to close the loop.
Pattern interrupt
In a feed of polished content, a raw human face is visually distinct. That distinctness is measurable in hook rate data.
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