Find the right human emotion for your ad hook. Every clip is a real person — not AI — with a commercial license included.


Shocked reactions create instant curiosity — the 'wait, what?' moment that stops the scroll. Perfect for problem-aware hooks and pattern interrupts.


Surprised reactions signal discovery and delight — ideal for product reveals, feature launches, and offer-led campaigns.


High-energy excited reactions drive engagement and shareability. Use them for promotional offers and launch campaigns.


Emotional reactions — relief, joy, vulnerability — build deeper connection than polished brand creative. Powerful for health, wellness, and relationship apps.

Sad and crying reactions dramatize pain points powerfully. Use carefully for problem-agitation hooks in direct-response campaigns.