Template
Comparison UGC Hook Template
Comparison hooks work for products in crowded categories. Lead with a strong opinion.
Copy-paste hooks
- “I tried both and here's the winner”
- “Stop using X — use this instead”
- “Everyone uses X but this is better”
Script structure
Shocked or skeptical reaction
Side-by-side comparison text
Winner reveal + demo
CTA
Example hooks
1. "I tried both and here's the winner"
2. "Stop using X — use this instead"
3. "Everyone uses X but this is better"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.