Glossary
Hook Rate
The percentage of viewers who watch past the first 2–3 seconds of your video ad.
In practice
Hook rate is the primary optimization metric for TikTok cold traffic. Real human reaction clips are the fastest way to lift hook rate.
The percentage of viewers who watch past the first 2–3 seconds of your video ad.
Hook rate is the primary optimization metric for TikTok cold traffic. Real human reaction clips are the fastest way to lift hook rate.