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UGC Marketing Glossary
Definitions for performance marketers working with UGC video ads.
UGC (User-Generated Content)
UGC Ads
UGC Style Video
User Generated Content
Reaction Video
AI UGC
Authentic UGC
Whitelisting
Spark Ads
Hook Rate
Thumb-Stop Ratio
Creative Fatigue
Ad Fatigue
Meta Andromeda
DCO (Dynamic Creative Optimization)
UGC License
Commercial License
Creator Marketplace
Influencer Marketing
Performance Creative
ROAS (Return on Ad Spend)
CPA (Cost Per Acquisition)
CTR (Click-Through Rate)
CPM (Cost Per Mille)
Paid Social
TikTok Ads
Meta Ads
Instagram Reels Ads
Creative Testing
Media Buying
Vertical Video
9:16 Video
Lo-Fi Creative
Native Advertising
Social Proof
Testimonial Ad
Pattern Interrupt
Scroll Stopper
Unboxing Video
Product Demo
Creator Economy
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