Glossary
Pattern Interrupt
A visual or verbal element that breaks the viewer's scrolling autopilot.
In practice
A shocked face is one of the strongest pattern interrupts in video ads. It's the core mechanic behind reaction UGC hooks.
A visual or verbal element that breaks the viewer's scrolling autopilot.
A shocked face is one of the strongest pattern interrupts in video ads. It's the core mechanic behind reaction UGC hooks.