Glossary

Paid Social

Advertising on social platforms like TikTok, Instagram, Facebook, and YouTube.

In practice

Paid social is where UGC creative shines. Vertical reaction clips are the standard hook format across platforms.

UGCBundle provides real human reaction UGC clips you can download instantly for TikTok and Meta ads — no creator briefs, no AI avatars.

Browse the library or see pricing to get started.