Glossary
UGC (User-Generated Content)
Content created by users or creators that looks authentic and native to social platforms — as opposed to polished brand-produced ads.
In practice
In performance marketing, UGC often means creator-style video that feels personal: handheld framing, direct-to-camera delivery, and lo-fi production. Brands use UGC in paid social because it blends into feeds and typically achieves higher engagement than studio ads.