Template
App Demo UGC Hook Template
Never lead with your app UI. Lead with a human face, then show the screen.
Copy-paste hooks
- “This app changed how I [daily task]”
- “Download this before they make it paid”
- “The app everyone on TikTok is using”
Script structure
Reaction hook (0–3s)
Problem statement text (3–6s)
Screen recording (6–22s)
App Store CTA (22–30s)
Example hooks
1. "This app changed how I [daily task]"
2. "Download this before they make it paid"
3. "The app everyone on TikTok is using"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.