Template
SaaS UGC Ad Brief Template
SaaS ads fail when they lead with UI. Lead with a human reaction, then show the product.
Copy-paste hooks
- “This app saved me 10 hours this week”
- “I finally organized my entire life”
- “Every founder needs to know about this”
Script structure
Hook: reaction clip (0–3s)
Problem text (3–8s)
Screen recording demo (8–22s)
CTA: Start free trial (22–30s)
Example hooks
1. "This app saved me 10 hours this week"
2. "I finally organized my entire life"
3. "Every founder needs to know about this"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.