Template
Before & After UGC Hook Template
Before/after hooks promise transformation. Pair with a shocked reaction for maximum curiosity.
Copy-paste hooks
- “Before vs after using this for 7 days”
- “My life 30 days ago vs now”
- “I didn't believe it until I tried it”
Script structure
Shocked reaction hook
Split screen or sequential before/after
CTA with guarantee or offer
Example hooks
1. "Before vs after using this for 7 days"
2. "My life 30 days ago vs now"
3. "I didn't believe it until I tried it"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.