Template
Testimonial Style UGC Template
Testimonial ads build trust. Open with a reaction, then deliver the endorsement.
Copy-paste hooks
- “I've tried everything and this is the only one that works”
- “My friend recommended this and she was right”
- “5 stars — here's why”
Script structure
Reaction hook (curious or excited)
Direct-to-camera testimonial (optional)
Product proof
CTA
Example hooks
1. "I've tried everything and this is the only one that works"
2. "My friend recommended this and she was right"
3. "5 stars — here's why"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.