Template
Reaction Video Hook Template
Reaction hooks work because the face creates curiosity before you mention your product.
Copy-paste hooks
- “I can't believe this actually worked”
- “Why did nobody tell me about this sooner”
- “Okay but this is actually insane”
Script structure
Select shocked or surprised reaction clip
Add text overlay stating the problem
Cut to product at 2.5 seconds
Example hooks
1. "I can't believe this actually worked"
2. "Why did nobody tell me about this sooner"
3. "Okay but this is actually insane"
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.