Template
Founder Story UGC Hook Template
Founder stories build brand connection. Use a reaction clip to open, then cut to founder footage.
Copy-paste hooks
- “I built this because I was frustrated with...”
- “Why I quit my job to make this app”
- “This started as a side project and now...”
Script structure
Emotional reaction hook
Founder talking head or text story
Product demo
CTA
Example hooks
1. "I built this because I was frustrated with..."
2. "Why I quit my job to make this app"
3. "This started as a side project and now..."
Production tip
Pair any hook with a reaction clip from UGCBundle as your opening 2–3 seconds. Download a bundle, trim in CapCut, and upload to your ad account.
Test 5+ hook variants per ad set before scaling.